FAMEME is a character the artist created for the Performa Biennial in 2019. The project explores the cultural phenomenon of “influencers” in Western social media alongside celebrity and food trends in a series of live and filmed performances that appropriate the visual and narrative language of reality television. Developed through the character of FAMEME, an Asian billionaire farmer drawn to New York City to promote durian—a thorny, odorous, tropical fruit indigenous to Southeast Asia—the project depicts an outsider’s quest for fame and acceptance in American culture. FAMEME’s ambition draws him to the world of social media influencers and influencer events as he attempts to utilize the latest marketing trend and media obsession for his own capitalist needs.

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In 2019, FAMEME opened the "Museum of Durian" in SOHO in New York City, and did a Times Square advertising reveal on the giant billboards in front of the EDITION Hotel at Father Duffy Square.

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In 2020 Spring, FAMEME opened the "Durian Exercise Room" at GMoMA (Gyeonggi Museum Of Modern Art) in South Korea. And in 2020 Summer, he opened the "Durian Pharmaceutical" in Taipei Fine Arts Museum, and presented his strategy of extracting a nutrient in durians called Misohthornii, and described how his company has applied for a patent and how by 2023 he plans to introduce MST, a custom-made, contemporary elixir of life.

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